ICT Penetration in Indian Retail Stores: From Customers' Perspective

"ICT & Retailing" text seeks to fill this gap by providing concepts in a lucrative & easy to digestive manner with Indian retail industry perspective. A salient feature of this book is comprehensive illustration of various technologies adopted by Indian retailers with an easily understandable language. This book tries to cover Awareness, Perception & future Expectations of customers towards implementation of various technologies in Indian organized retail stores.

About the author

He holds his PhD degree in the context of "ICT & Retailing". He has authored three books. He has presented/published research papers in Journal of national & international repute. Presently he is serving as an Assistant Professor in Gandhinagar Institute of Technology, Gandhinagar

Product details

• Authors: Vasudev Modi, Neha Shah, Nehal Shah
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 21.01.2019
• EAN: 9786139986231
• ISBN: 9786139986231
• No. of pages: 140
• Subject: Social sciences, law, business > Business > Business administration