Color Code: Graphic Design, Branding and Identity - Graphic Design, Branding and Identity

Colour has other functions in graphic and product design from form, structure and shape as it powerfully addresses feelings. 

About the author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Product details

• Assisted by: Wan Shaoqiang (Editor), Wang Shaoqiang (Editor)
• Publisher: Promopress
• Languages: English, French, Spanish
• Product format: Paperback / Softback
• Released: 29.02.2020
• No. of pages: 240
• Dimensions: 212 mm x 283 mm x 25 mm
• Weight: 1136 g
• Illustrations: Approx. 300 colour illustrations
• Series: Graphic Design Elements
• Subjects: Humanities, art, music > Art > Interior design, design; Marketing, Produktdesign, Typografie, Grafikdesign, Typografie und Schrift, Kunst, allgemein, Marketing und Vertrieb, Logo, Vermarktung, Design / Grafikdesign, Absatz / Marketing, Farbdesign; Firmenidentität; Markenpolitik