Blogging for Dummies

Informationen zum Autor Amy Lupold Bair is the owner of Resourceful Mommy Media, LLC, and author of the popular parenting and lifestyle blog, Resourceful Mommy. In 2008, Amy invented the social media marketing tool the Twitter Party, and in early 2009, she created the Global Influence Network for bloggers. A former English teacher and mother of two, she is also the author of Raising Digital Families For Dummies , a guide for parents raising digital natives. Klappentext The bestselling blogging book--updated in a new edition!Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.* Decide which of the major blogging platforms will work for you* Use SEO to drive traffic to your blog* Monetization through advertising and sponsorships* Create content that draws readers inCovering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success! Zusammenfassung The bestselling blogging book--updated in a new edition!Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics! the anatomy of a good blog! and the tools required to get started.Plus! you'll get advice on a blog topic! choosing a domain name and host! writing your first post! planning an editorial calendar! and using your blog as an important part of your personal brand.* Decide which of the major blogging platforms will work for you* Use SEO to drive traffic to your blog* Monetization through advertising and sponsorships* Create content that draws readers inCovering shifts in popular blogging platforms and tools! changes in social media! and the latest best practices in the blogosphere! this new edition sets you up for blogging success! Inhaltsverzeichnis Introduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Blogging 5 Chapter 1: Discovering Blog Basics 7 Making Yourself Comfortable with Blogs 8 How people use blogs 9 Recognizing a blog 16 Blog anatomy: Dissecting a typical blog 17 Starting a Blog 21 Choosing What to Blog About 23 Creating a Successful Blog 24 Setting goals 25 Writing well 25 Creating a calendar 26 Building community with comments 27 Designing for Success 28 Understanding themes 29 Knowing content types 30 Thinking about audience 30 Chapter 2: Entering the Blogosphere 33 Assessing Your Involvement 34 What level of commitment are you willing to make to blogging? 35 Do you like writing? How's your typing? 35 What will the blog be about? Is your blog personal or professional? 35 Do you think that your new blog might lead to new career opportunities? 36 How comfortable are you with sharing? 36 What Happens When You Publish? 36 Blogging Ethically 38 Telling the truth 39 Making mistakes 41 Handling dialogue 43 Keeping Your Job While Blogging 44 Blogging without Embarrassing Your Mother or Losing Friends 45 Understanding what's at stake 46 Protecting others in your life 46 Protecting Your Privacy and Reputation 47 Creating Your Brand 48 Communicating who you are 48 Hitting reboot 49 Chapter 3: Choosing and Hosting Blog Sof...

List of contents

Introduction 1
 
Part 1: Getting Started with Blogging 5
 
Chapter 1: Discovering Blog Basics 7
 
Chapter 2: Entering the Blogosphere 33
 
Chapter 3: Choosing and Hosting Blog Software 51
 
Part 2: Setting Up Your Blog 79
 
Chapter 4: Starting a Blogger Blog 81
 
Chapter 5: Starting a WordPress Blog 107
 
Chapter 6: Creating a Squarespace Blog 139
 
Chapter 7: Considering Other Blogging Platforms 151
 
Part 3: Fitting In and Feeling Good 159
 
Chapter 8: Finding Your Niche 161
 
Chapter 9: Creating Great Content 179
 
Chapter 10: Building Community with Comments 203
 
Chapter 11: Blogging Anonymously 225
 
Part 4: Going Beyond Words 235
 
Chapter 12: Working with Photos 237
 
Chapter 13: Starting a Podcast 251
 
Chapter 14: Diving into Vlogging 267
 
Chapter 15: Leveraging Community with Forums 275
 
Part 5: Marketing and Promoting Your Blog 287
 
Chapter 16: Making Your Blog Easy to Find 289
 
Chapter 17: Getting to Know Social Networking 299
 
Chapter 18: Joining the Big Four Social Networks 315
 
Chapter 19: Measuring Blog Presence 329
 
Part 6: Getting Business-y with It 339
 
Chapter 20: Making Mad Mad Money 341
 
Chapter 21: Blogging for Companies 355
 
Part 7: The Part of Tens 371
 
Chapter 22: Ten Ways to Grow Community 373
 
Chapter 23: Ten Things All Bloggers Should Do 381
 
Index 389

Product details

• Authors: Amy Lupold Bair, a Lupold Bair, Amy Lupold Bair, Lupold Bair Amy
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2019
• EAN: 9781119588054
• ISBN: 978-1-119-58805-4
• No. of pages: 432
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Internet, Internet and digital media: arts and performance, End-User Computing, Computer-Ratgeber, Allg. Internet, Internet General