Fr. 69.00

Marin A. Marinov, Marin A. Marinov

Research Handbook of Marketing in Emerging Economies

English · Paperback / Softback

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Description

Zusammenfassung Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multicultural markets in marketing and retail marketing of multinational corporations.

Product details

Authors	Marin A. Marinov
Assisted by	Marin A. Marinov (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Paperback / Softback
Released	26.10.2018

EAN	9781788976961
ISBN	978-1-78897-696-1
No. of pages	328
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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