Fr. 79.00

Roland T. Huang Rust, Ming-Hui Huang, Roland T. Rust

Handbook of Service Marketing Research

English · Paperback / Softback

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Description

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Zusammenfassung The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Product details

Authors	Roland T. Huang Rust
Assisted by	Ming-Hui Huang (Editor), Roland T. Rust (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Paperback / Softback
Released	28.08.2015

EAN	9781783472017
ISBN	978-1-78347-201-7
No. of pages	640
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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