Handbook on Research in Relationship Marketing

Zusammenfassung Successful exchange relationships between organizations and their various partners in those exchanges – suppliers, customers, employees, or a wide variety of other types of exchange partners – have become critical to the overall success of organizations in an economy that is increasingly global, hypercompetitive, and evolutionary.

Product details

• Authors: Robert M. Turner Parish Morgan
• Assisted by: George Deitz (Editor), Robert M. Morgan (Editor), Janet Turner Parish (Editor)
• Publisher: Elgar, Edward
• Languages: English
• Product format: Paperback / Softback
• Released: 24.06.2016
• EAN: 9781783479405
• ISBN: 978-1-78347-940-5
• No. of pages: 352
• Series: Research Handbooks in Business and Management Series
• Subject: Social sciences, law, business > Business > Advertising, marketing