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Woven & Worn offers a fascinating insight into the workings of innovative global craftspeople who create environmentally-conscious clothing in a bid to protect the planet from the ruinous effects of a toxic industry. Within this book, talented artisan makers such as weavers, dressmakers, dyers, and jewellers give consumers the power to alter the tired fabric of the fashion industry and embrace the energetic campaign for a sustainable circular economy. Marking a potential revival of the make-do-and-mend era, Woven & Worn showcases the variety of materials and processes used to craft wearables with both longevity and soul. Demonstrating the diversity within sustainable garment making, this title highlights ground-breaking renewable materials created from by-products of the food industry, such as banana and fish skins, as well as ingenious techniques, and "zero waste" production methods, including utilising offcut materials and upcycling vintage fabrics. Discover tactile vegan leather rucksacks, painterly plant-dyed textiles, and intricate reclaimed plastic adornment alongside traditional repair techniques such as darning and sashiko. Delve into the unseen creative workspaces of skilled crafters; admire their unique tools and processes, and absorb their intriguing stories. Sustainability is tightly woven into their creative practices as they tackle the wasteful industry, one beautifully-crafted garment at a time.
Summary
Woven & Worn showcases innovative makers of mindful wearables. Unravel the world of sustainable fashion and discover your importance within it.
Foreword
We use the 3dtotal.com website (700,000+ page views a month) and name to promote all our art titles. This includes adverts, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (208,000 Likes), Twitter (41,500 followers), Instagram (61,700 followers), and Pinterest (7,000 followers). In addition, we post promotional preview videos for all our books on YouTube and Vimeo. Book releases are always announced to our mailing list of 83,000 subscribers. In terms of print marketing, we include promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX, and ParkaBlogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books to their audiences. We also advertise our titles on the popular Character Design References Facebook page (661,000 Likes) and Character Design Challenge Facebook group (170,000 members). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social media platforms with as many as a million followers.
