Language of Organizational Styling

This interdisciplinary, book-length study of the linguistics of organizational styling presents an innovative take on the notion of style.

List of contents

1. Introduction: the organization as a corporate actor; 2. Styling: from persons to organizations; 3. Enterprise culture as a master ethical regime; 4. Size matters: the semiotics of big versus small businesses; 5. When Peter meets Harry: the emotional labor of organizations; 6. Organizational restyling; 7. Styling the organizational other; 8. Organizations and speakers: structure and agency in language.

About the author

Lionel Wee is a Professor in the Department of English Language and Literature at the National University of Singapore.

Summary

This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

Product details

• Authors: Lionel Wee, Lionel (National University of Singapore) Wee, Wee Lionel
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2019
• EAN: 9781107666979
• ISBN: 978-1-107-66697-9
• No. of pages: 211
• Subjects: Humanities, art, music > Linguistics and literary studies > Other languages / Other literatures; Sociology, Language, Social Theory, Linguistics, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, Sociolinguistics, Communication Studies, Business studies: general, Sales & marketing, Management of specific areas, Applied linguistics for ELT