Principles of Marketology, Volume 2 - Practice

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

List of contents

1. Marketology Organizational Architecture (MOA).- 2. Marketology Organizational Design (MOD).- 3. Marketology Organizational Behavior (MOB).- 4. Marketology Organizational Contribution (MOC).- 5. Future of Marketology (FOM).- 6. Handbook of Marketology (HOM).

About the author

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

Summary

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.

Product details

• Authors: Hashem Aghazadeh
• Publisher: Springer Palgrave Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2019
• EAN: 9781349720804
• ISBN: 978-1-349-72080-4
• No. of pages: 703
• Dimensions: 162 mm x 42 mm x 237 mm
• Weight: 1118 g
• Illustrations: XLIV, 703 p. 270 illus., 3 illus. in color.
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, B, competition, Business, Market research, Business and Management, Environment, Business Intelligence, business analytics, Methodology, Organizational structure, Management science, Market orientation, Market engineering, Dynamic capability, Sustainable competitive advantage