Consumer Management in the Internet Age - How Customers Became Managers in the Modern Workplace

Informationen zum Autor Joshua Sperber is assistant professor of political science and history at Averett University. Klappentext This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism. Zusammenfassung This book analyzes online consumer management! a practice in which customers monitor! report on! and discipline workers through posting online reviews. Through examining reviewer communities! the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism. Inhaltsverzeichnis Introduction: We're All Managers Now (and We're Doing It for Free) Chapter 1: How the Consumer Was Invented (and Is Being Reinvented): A Brief History of the Consumer Chapter 2: Yelp: Working for Pleasure (and to Make Others Rich) Chapter 3: Rate My Professors: A's (and Debt) for Everyone! Chapter 4: Conclusion

Product details

• Authors: Joshua Sperber
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 31.05.2019
• EAN: 9781498592215
• ISBN: 978-1-4985-9221-5
• No. of pages: 144
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Media Studies, BUSINESS & ECONOMICS / Business Communication / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Business communication & presentation, Communication Studies, Business communication and presentation