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Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
List of contents
Foreword Part 1. Industry Transformation Chapter 1. Media Innovation meets the Marketplace; John Carey Chapter 2. From Interactive Television to Digital Health: Insights for Industries in Transformation; Gali Einav, Hal Wolf Chapter 3. How Music Technology Will Impact Personal Creative Expression; Daniel V. Oppenheim, Andrew Phillips, Revital Hollander Chapter 4. Back to the Future: User Research as a Critical Tool for Novel Design; Shuli Gilutz Chapter 5. The Psychology of Customer Experience; Liraz Margalit Part 2. Innovative Entrepreneurship Chapter 6. The Perspective; Daniel Ravner Chapter 7. Perpetix; Nathan Lipson Chapter 8. Data, A Love Story; Tania Yuki, Shareablee Chapter 9. The Argument for the Inclusion of Self-Reported Sentiment and Skill Data in Virtual Professional Coaching; Lydia Loizides, Talentedly
About the author
Gali Einav is Head of the International Undergraduate Program in Entrepreneurship at the Adelson School of Entrepreneurship at IDC Herzliya. She holds a PhD in Interactive Television from Columbia University. She has worked in the Business Planning and Development team at Canoe Ventures, a consortium of US cable operators developing interactive ad formats for live television. Prior to that, Dr. Einav led the Digital Insights and Innovations Research group at NBC Universal, overseeing strategic, business, and consumer research across digital platforms. She was the co-editor of
Transitioned Media - A Turning Point into the Digital Realm and co-author of "Consumer Behavior in the Digital TV Environment and Beyond."
Summary
Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
