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Link. Rank. Profit.This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.-Britney Muller, senior SEO scientist, Moz
The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.
Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
- Execute a link audit and competitor analysis
- Develop a structured, long-term link-building strategy
- Identify and approach quality, top-ranking websites with a value proposition
- Differentiate links for traffic from links for ranking
- Keep on the right side of search engine guidelines
About the author
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
Summary
Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.
The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.
Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
- Execute a link audit and competitor analysis
- Develop a structured, long-term link-building strategy
- Identify and approach quality, top-ranking websites with a value proposition
- Differentiate links for traffic from links for ranking
- Keep on the right side of search engine guidelines
Foreword
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
