Designing for Growth Field Book: A Step-by-Step Project Guide - 2nd Edition

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

Product details

• Authors: Rachel Brozenske, Jeanne Liedtka, Jeanne Ogilvie Liedtka, Tim Ogilvie, Tim (Peer Insight) Ogilvie
• Publisher: Columbia University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2019
• EAN: 9780231187893
• ISBN: 978-0-231-18789-3
• No. of pages: 152
• Dimensions: 230 mm x 215 mm x 10 mm
• Series: Columbia Business School Publishing; Columbia Business School Publi; Columbia Business School Publishing; Columbia Business School Publi
• Subject: Social sciences, law, business > Business > Management