Fr. 236.00

Service Innovation

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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This book looks at service innovation, service industries, and innovation performance in services.

It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation.

The book will be useful for academics interested in service innovation as well as practitioners in the service business.

List of contents

1. What is service? 2. What is innovation? 3. Innovation in service 4. Service innovation performance 5. The future of service innovation
Index

About the author

Esam Mustafa is Professor at the Department of Management and Law at Vancouver Island University. He is also Academic Expert at the Department of Economics, Finance and Operations Management at Athabasca University. He is Chartered Manager, Operation Manager, Project Manager and Business Researcher with demonstrated working experience in the Higher Education and Management industries.

Summary

This book discusses the impact of managerial practices and organizational culture on developing and implementing innovation in service organizations. The book seeks broader explanation and understanding of service innovation performance in the context of different service organizations types.

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