Superhuman Innovation - Transforming Business with Artificial Intelligence

WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

List of contents

Section - ONE: The AI foundation; Chapter - 01: Changing landscape - Customer behaviours and expectation; Chapter - 02: The digital transformation - From messaging to experiences; Chapter - 03: Infinite data - Driving better outcomes; Chapter - 04: Infrastructure - The need for a foundation; Section - TWO: The AI activation; Chapter - 05: Artificial intelligence - The what and why of the AI revolution; Chapter - 06: The SUPER framework - A superhuman strategy; Chapter - 07: Speed - Facilitating work processes; Chapter - 08: Understanding - Revealing and mastering deep insights; Chapter - 09: Performance - Measurement and optimization; Chapter - 10: Experimentation - Actionable curiosity; Chapter - 11: Results - Business transformation; Section - THREE: The AI future; Chapter - 12: Where to start; Chapter - 13: Security, privacy and ethics; Chapter - 14: Yesterday, tomorrow and today; Chapter - 15: Next-Gen creativity - Improving the human experience; Chapter - 16: The AI-infused future - Transforming the world

About the author

Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships.

He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.

Summary

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category
WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

Product details

• Authors: Chris Duffey
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.03.2019
• EAN: 9780749498047
• ISBN: 978-0-7494-9804-7
• No. of pages: 288
• Dimensions: 147 mm x 223 mm x 27 mm
• Weight: 596 g
• Series: Kogan Page Inspire; Kogan Page Inspire
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, Business innovation, business strategy