Growing Business Innovation - Developing, Promoting and Protecting Ip

Innovation is the lifeblood of a growing businesses. Traditionally it means 'a new idea, device, technique or method' but increasingly it is now also referred to ideas that provide better solutions, meet the needs or even provide the answers to something not yet a problem.

About the author

Jonathan Reuvid has originated and edited a series of similar practical investment guides to the UK, to a number of developing countries all the Central and Eastern European countries that became EU members in May 2004, to Morocco and, since 1994, an acclaimed series of guides to doing business with China. An Oxford MA, he was formerly an economist with the French national oil company, CFP, and later Director of European Operations for a US Fortune 500 manufacturing multinational before embarking on a second career on publishing. He has more than 35 published titles to his name.

Product details

• Authors: Jonathan Reuvid, Reuvid Jonathan
• Publisher: LEGEND PRESS
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2019
• EAN: 9781789550283
• ISBN: 978-1-78955-028-3
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Development / Business Development, Business innovation, business strategy