Marketing Hope - Get-Rich-Quick Schemes in Siberia

Informationen zum Autor Leonie Schiffauer works as Senior Advisor at the Centre for International Dialogue and Cooperation of the Rosa-Luxemburg-Stiftung. She holds a Ph.D. in social anthropology from the University of Cambridge. Klappentext Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics! Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated! and how it affects local realities in a post-Soviet environment. Inhaltsverzeichnis List of Illustrations Acknowledgements Notes on Transliteration Introduction Chapter 1. Capitalism in Aga Chapter 2. American Dream or Pyramid Scheme? Chapter 3. Spiritual Capitalism Chapter 4. Pyramids of Intimacy Chapter 5. Pyramids and their Products Chapter 6. Power in the Pyramids Chapter 7. Multilevel Marketing, Pyramid Schemes and Capitalism List of References Index

Product details

• Authors: Leonie Schiffauer
• Publisher: BERGHAHN BOOKS, INC
• Languages: English
• Product format: Hardback
• Released: 31.05.2019
• EAN: 9781789200126
• ISBN: 978-1-78920-012-6
• No. of pages: 200
• Subjects: Social sciences, law, business > Business > Miscellaneous; SOCIAL SCIENCE / Anthropology / Cultural & Social, BUSINESS & ECONOMICS / Marketing / Multilevel, Social & cultural anthropology, ethnography, Political Economy, Social and cultural anthropology