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The purpose of this handbook is to offer a disruptive manner of looking at business through imagery and music.
I am a very visual person and several studies have shown that we think in images.
This inspired me to take a new look at the way we approach life, freedom, work and developing a business plan.
Recognizing that time is a very precious commodity, I have deliberately adopted a straight-to-the-point approach.
To be an entrepreneur is to break free, to live your passion, to be your own boss.
About the author
Michel Jordi is the inventor of the legendary Swiss Ethno watch and LE CLIP, which brought him international fame and recognition. As a serial entrepreneur he has created five companies and been known for disrupting traditional Swiss watchmaking for almost three decades. Born in Switzerland, he studied in England and pursued post-graduate studies at Harvard Business School, Boston and IMD, Lausanne.
He was honoured with the Leadership Award 2018 of the EU Business School, Barcelona and received the Grand Prix Triomphe de l’Excellence Européenne in Monte Carlo in 1986 for the creation of LE CLIP.
His entrepreneurial autobiography was published in German in 2017. English and French versions will be published in 2019.
Summary
The purpose of this handbook is to offer a disruptive manner of looking at business through imagery and music. I am a very visual person and several studies have shown that we think in images. This inspired me to take a new look at the way we approach life, freedom, work and developing a business plan. Recognizing that time is a very precious commodity, I have deliberately adopted a straight-to-the-point approach. To be an entrepreneur is to break free, to live your passion, to be your own boss.
