The Tipping Point - How Little Things Can Make a Big Difference

Zusatztext A wonderfully offbeat study of that little-understood phenomenon! the social epidemic Informationen zum Autor Malcolm Gladwell Klappentext 'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'. Zusammenfassung The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

Product details

• Authors: Malcolm Gladwell
• Publisher: Abacus
• Languages: English
• Product format: Paperback
• Released: 14.02.2002
• EAN: 9780349113463
• ISBN: 978-0-349-11346-3
• No. of pages: 288
• Dimensions: 160 mm x 198 mm x 20 mm
• Series: ABACUS
• Subjects: Social sciences, law, business > Sociology > Sociological theories; SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Statistics