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'A brilliant guide to some of the key concepts in behavioural science.'
- Richard Shotton, author of The Choice Factory
The rise of social media has sent our social instincts into overdrive and the power of our networks has never been stronger. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?
From their work at the world's first Nudge Unit, Sanders and Hume have been at the forefront of the behavioural science revolution that is changing the way governments and organizations around the world think. Drawing on their own research as well as other leading experts in the field, they examine the astonishing reach of social networks and how we can harness that same power for good, paving the way to a better society.
'This book is a breath of fresh air, showing us how to use our social networks to achieve positive change.'
- Owain Service, author of Think Small
About the author
Michael Sanders was Chief Scientist and Research Director at the Behavioural Insights Team for seven years, recently joining the What Works Centre for Children’s Social Care as Executive Director. He is a Reader in Public Policy at King’s College London and an Associate Fellow of the Blavatnik School of Government, and is also an affiliate of the Harvard Behavioural Insights Group.Susannah Hume is an Associate Director at King’s College London, and former Principal Research Advisor at the Behavioural Insights Team.
Summary
In this groundbreaking book, the Nudge Units Chief Scientist, Michael Sanders, demonstrates the power and reach of social networks and why theyre key to our success and happiness.
Foreword
In this essential and timely book, behavioural scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives.
