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Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge.
The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.
List of contents
- 1: Introduction
- Part I: Publishing in Context
- 2: Alistair McCleery: Publishing History
- 3: Simone Murray: Authorship
- 4: Adriaan van der Weel: Reading
- 5: Mira T. Sundara Rajan: Copyright and Publishing: Symbiosis in the Digital Environment
- 6: Elizabeth le Roux: Publishing and Society
- 7: John Oakes: Publishing and Culture: The Alchemy of Ideas
- 8: Martin Eve: Publishing and Information
- 9: Carlos A. Scolari: Networks: From Text to Hypertext, Publishing to Sharing, and Single Author to Collaborative Production
- 10: Angus Phillips: Publishing and Corporate Social Responsibility
- Part II: The Dynamics of Publishing
- 11: Albert N. Greco: Economics of Publishing
- 12: Albert N. Greco: The Strategy of Publishing
- 13: Miha Kovac; and Rüdiger Wischenbart: Globalization and Publishing
- 14: Michael Bhaskar: Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- 15: John B. Thompson: Trade Publishing
- 16: Samantha J. Rayner: Academic Publishing
- 17: Miha Kovac and Mojca K. %Sebart: Educational Publishing: Primary and Secondary Education
- Part III: Publishing in Practice
- 18: Frania Hall: Organizational Structures in Publishing
- 19: Paul Luna: Book Design
- 20: John Maxwell: Publishing and Technology
- 21: Alison Baverstock: Marketing for Publishing
- 22: Lynette Owen: Rights
- 23: Alex Holzman and Sarah Lippincott: Libraries
- 24: Niels Peter Thomas: Bookselling
- Coda
- 25: Michael Bhaskar and Angus Phillips: The Future of Publishing: Eight Thought Experiments
About the author
Angus Phillips is Director of the Oxford International Centre for Publishing at Oxford Brookes University. He formerly worked in the publishing industry as a trade editor at Oxford University Press. He has given talks and lectures about publishing all over the world and has carried out consultancy and training work with international publishers. He is a member of the European Advisory Board of Princeton University Press and was a judge for The Bookseller industry awards for four years in a row. He is the author and editor of a number of books including Turning the Page (2014) and Inside Book Publishing (sixth edition 2019, with Giles Clark).
Michael Bhaskar is a writer, digital publisher, researcher, and entrepreneur. He is Co-Founder of Canelo, a new kind of publishing company based in London, and Writer in Residence at DeepMind, the world's leading AI research lab. He has written and talked extensively about publishing, the future of media, the creative industries, and the economics of technology around the world. He has been featured in and written for The Guardian, The FT, Wired and on BBC 2, the BBC World Service, BBC Radio 4 and NPR. He has been a British Council Young Creative Entrepreneur and a Frankfurt Book Fair Fellow. Previous books include The Content Machine and Curation: The Power of Selection in a World of Excess.
Summary
The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology that have transformed the industry in recent years.
Additional text
It is an illuminating book for anybody who wants an overview of publishing, its history and social context, business models and marketing strategies, technology and thoughts on the future. It will certainly be of interest to any editor or proofreader who wants to extend their horizons and understand their role within this vast and valuable (worth $140 billion a year) world - at both theoretical and practical levels.
Report
a timely and unique collection of essays which successfully surveys the current diverse world of publishing... The contributors are an impressive line-up of researchers, academics, librarians and those with considerable experience in editing and publishing from the UK, Europe and the USA. It is a reliable reference book of depth and density... I consider The Oxford Handbook of Publishing critical for those studying any aspect of the publishing industry formally, as it fully summarises the state of knowledge in the field and gives thorough treatment to the transformational impact of digital publishing and other future options. It is also very useful for those interested in publishing, literature and the business of media, entertainment, culture, communication and information. Pauline McGonagle, CIEP Book Reviews
