Digital Enablement And Innovation In China: A Casebook

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.

It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.

The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Product details

• Authors: Derek Wen Yu Du & Haibo H Shan Ling Pan
• Assisted by: Derek Wen Yu Du (Editor), Derek Wen Yu Du (Editor), Haibo Hu (Editor), Shan Ling Pan (Editor), Shan-ling Pan (Editor), Derek Wen Yu Du (Editor)
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 30.04.2019
• EAN: 9789813276352
• ISBN: 978-981-3276-35-2
• Subjects: Social sciences, law, business > Business > Miscellaneous; China, BUSINESS & ECONOMICS / Production & Operations Management, TECHNOLOGY & ENGINEERING / Industrial Technology, Business innovation, Impact of science & technology on society, Impact of science and technology on society