Corporate Communication - Theory and Practice

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

About the author

Michael B. Goodman is Associate Professor and Director of the M.A. Program in Corporate and Organizational Communication, Department of English/Communications at Fairleigh Dickinson University.

Product details

• Assisted by: Michael B Goodman (Editor), Michael B. Goodman (Editor)
• Publisher: State University of New York Press
• Languages: English
• Product format: Hardback
• Released: 16.08.1994
• EAN: 9780791420553
• ISBN: 978-0-7914-2055-3
• No. of pages: 430
• Series: Suny Series, the Margins of Li; Suny Series, the Margins of Li; Suny Series, Human Communicati
• Subject: Social sciences, law, business > Business > Management