Digital Marketing All-In-One for Dummies

Unlock the value in online marketingA well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!* Use targeted, measurable marketing strategies to promote brands and products* Increase brand awareness, customer acquisitions, and audience engagement* Measure what your online traffic is worth and improve ROI on digital marketing* Develop a solid digital marketing plan and put it to work for your brandFrom SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

List of contents

Introduction 1Book 1: Creating Your Digital Marketing Strategy 5Chapter 1: Developing Your Overall Digital Strategy 7Chapter 2: Grabbing the Attention of Your Customer 29Chapter 3: Discovering Your Business Model and Brand 45Chapter 4: Deciding which Marketing Campaign to Create 67Chapter 5: Crafting Offers That Sell 79Chapter 6: Planning B2B Campaign Success 101Book 2: Uncovering the Customer Experience 117Chapter 1: Interacting with Customer Data 119Chapter 2: Uncovering Buyer Personas 131Chapter 3: Structuring the Buyer Journey 151Chapter 4: Embracing Sales Enablement 171Book 3: Dipping into Content Creation 181Chapter 1: Creating Your Content Plan 183Chapter 2: Reviewing Content Types 197Chapter 3: Understanding the Customer's Intent 219Chapter 4: Creating Content That Tells a Story 241Chapter 5: Defining Your Content Framework Using Processes and Systems 253Chapter 6: Targeting Content for Your B2B Audience 269Book 4: Reaching Your Millennial Audience 293Chapter 1: Figuring Out Millennials 295Chapter 2: Looking at the Influence of Millennials 307Chapter 3: Pursuing a Data Strategy 317Chapter 4: Finding Millennials on Traditional Media 337Chapter 5: Experimenting with the Share Economy 349Chapter 6: Developing the Brand Experience 361Book 5: Implementing Channel Promotions 383Chapter 1: Identifying Paid, Earned, Shared, and Owned Media 385Chapter 2: Using Search Marketing 401Chapter 3: Making Content Shareable 425Chapter 4: Considering Email Marketing 443Book 6: Connecting with Influencers 469Chapter 1: Communicating with Influencers 471Chapter 2: Collaborating to Win 489Chapter 3: Engaging Influencers Using the "Three Cs" 509Chapter 4: Succeeding with Influencer Marketing 523Chapter 5: Getting Creative 533Chapter 6: Working with an Agency 543Book 7: Facebook Marketing 549Chapter 1: Delving into Facebook Marketing 551Chapter 2: Creating a Facebook Marketing Plan 561Chapter 3: Selling Products and Services Using Facebook Offers 583Chapter 4: Uniting Facebook with Other Social Media 591Chapter 5: Getting into Instagram 607Chapter 6: Promoting Advanced Customer Engagement 617Book 8: Deploying Other Social Media 641Chapter 1: Leveraging Social Media 643Chapter 2: Working with Twitter 659Chapter 3: Looking at YouTube 673Chapter 4: Reviewing Pinterest 685Book 9: Analyzing Data for Success 711Chapter 1: Looking Back at Your Business Model 713Chapter 2: Reassessing Your Strategy 723Chapter 3: Reviewing Ongoing Improvement for B2B Marketing 731Chapter 4: Achieving Maximum ROI 741Index 755

About the author

Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion-dollar corporations in over 75 different industries.

Summary

Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
* Use targeted, measurable marketing strategies to promote brands and products
* Increase brand awareness, customer acquisitions, and audience engagement
* Measure what your online traffic is worth and improve ROI on digital marketing
* Develop a solid digital marketing plan and put it to work for your brand

From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Product details

• Authors: Diamond, S Diamond, Stephanie Diamond, Dummies, Ta/tk Dummies
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2019
• EAN: 9781119560234
• ISBN: 978-1-119-56023-4
• No. of pages: 816
• Series: For Dummies
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Advertising, marketing; Marketing, Business & management, Wirtschaft u. Management, Introductory Marketing, Allg. Marketing