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Excerpt from Strategic Consistency and Business Performance, Theory and Analysis
Thus, we believe that a more systematic attention to the theory and statistical form of consistency is a key and current issue in strategy research. Our approach is to focus on consistency at three levels of a multi-business firm. We begin by conceptualizing consistency in terms of covariation among policy decisions at the functional level within a business unit, then specify business consistency as the covariation among the aggregates of functional policies in the business unit, and consistency at the corporate level as resource sharing by business units in the corporation potentially leading to business performance.
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