Testing Business Ideas

A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

List of contents

1 Design
 
Design the Team p. 3
 
Shape the Idea p. 15
 
2 Test
 
Hypothesize p. 27
 
Experiment p. 41
 
Learn p. 49
 
Decide p. 59
 
Manage p. 65
 
3 Experiments
 
Select an Experiment p. 91
 
Discovery p. 101
 
Validation p. 231
 
4 Mindset
 
Avoid Experiment Pitfalls p. 313
 
Lead through Experimentation p. 317
 
Organize for Experiments p. 323
 
Afterword p. 329

Product details

• Authors: Davi Bland, David Bland, David J Bland, David J. Bland, David J. Osterwalder Bland, David Osterwalder Bland, Alexander Osterwalder, Osterwalder Alexander
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2019
• EAN: 9781119551447
• ISBN: 978-1-119-55144-7
• No. of pages: 368
• Dimensions: 240 mm x 190 mm x 16 mm
• Series: Strategyzer; The Strategyzer Series
• Subjects: Guides > Law, job, finance > Family law; Social sciences, law, business > Business; Management, Business & management, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung