Marketing of Handloom Fabrics in Andhra Pradesh - Problems and Prospects in Handloom Industry

Handloom industry in India is an ancient cottage industry. The Handloom industry being part of the Indian culture and tradition, diffused widely in all the nook and corners of the country.This book focuses on the marketing practices of Handloom industry in Andhra Pradesh with special reference to Guntur district also includes the perceptions of Weavers, Marketers and Customers with respect to the Handloom Fabrics in andhra pradesh.

About the author

Dr J Venkata Ramana working as an Assistant Professor in KL Business School having 13 years of teaching experience in various institutions.Prof B Murali Krishna working as Director Samata College Visakhapatnam having more than 30 years of experience in teaching, administration and research.

Product details

• Authors: Murali Krishna Budha, Prof Murali Krishna Budha, Prof. Murali Krishna Budha, Dr Venkata Raman Jagu, Dr Venkata Ramana Jagu, Venkata Ramana Jagu
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 20.09.2018
• EAN: 9786139882373
• ISBN: 9786139882373
• No. of pages: 316
• Subject: Social sciences, law, business > Business > Advertising, marketing