Mediawriting - Print, Broadcast, and Public Relations

List of contents

Table of Contents
Preface: Introduction to MediaWriting
1. Communication Theory and News Values
2. Fundamentals of Writing and Editing
3. Crafting Leads and Observing Style
4. Writing and Reporting the News
5. Legal Considerations in Media Writing
6. Ethical Decisions in Writing and Reporting
7. The Art of Interviewing
8. Research from Documents and Other Sources
9. Using Quotations and Sources in News Reporting
10. Feature Writing
11. Preparing Broadcast Copy
12. Reporting for Radio and Television
13. Writing and Reporting in the New New Media
14. Preparing Publicity Releases
15. Writing for Organizational Media
16. Advocacy and Speech Writing
Communication, the Future, and You

About the author

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).
Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).
Janet E. Ramsey, is an emerita Professor of Journalism and Distinguished Service Professor and Dean Emerita at Buffalo State College (SUNY).

Summary

MediaWriting is an invaluable resource for students wanting to enter the dynamic world of media writing in the 21st century. With easy-to-read chapters, a wealth of real-world examples, and helpful "how to" boxes, this textbook explains various styles of writing for print, broadcast, social media, public relations, and multimed

Product details

• Authors: Janet E. Ramsey, Ramsey Janet E., Ronald D. Smith, Smith Ronald D., W. Richard Whitaker, W. Richard (Buffalo State College Whitaker, W. Richard Smith Whitaker, Whitaker W. Richard
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.03.2019
• EAN: 9781138341777
• ISBN: 978-1-138-34177-7
• No. of pages: 402
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, Screenwriting techniques, News media and journalism, Media studies: Journalism