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In the world today, nothing lasts forever. Business models are no exception. There are many reasons why a company will want to change its business model. Sometimes companies have to change their business model because they want to grow, innovate or probably enter a new market. Sometimes companies are forced to change their business model because of competition or other external drivers. It is no doubt that it is quite challenging to come up with a new business model. In a case where you have cracked the puzzle by coming up with a business model, the question is; how do you implement it? How do you move from your current business model to your desired business model? In this book, I throw more light on how to implement your business model innovation with the use of practical tools. After reading this book, you will be able to create a practical roadmap that will help you to create a new business model. You will also know your role in the ecosystem.
About the author
Alexander Ayertey Odonkor is a Financial Economist. He holds a bachelors degree in Economics and Finance. He also holds a masters degree in Finance.He has pursued postgraduate programmes at Harvard University, Massachusetts Institute of Technology,New York Institute of Finance, Curtin University, Babson College,TU Delft and University of Adelaide.
