Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

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The essential guide to marketing and building your business on Instagram - today's hottest social media platform

While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.

You'll discover how to:

• Leverage Instagram to build and strengthen your business or personal brand
• Design an effective marketing plan for the platform
• Sell directly on Instagram with Shop-able posts
• Avoid common pitfalls, and much more

If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.

List of contents

Acknowledgments IntroductionPart I: P=Prep for successStep 1: Join Instagram and Get Your Business ProfileStep 2: Mastering Basic FunctionalityStep 3: Mastering Instagram Stories and IGTV Step 4: Master Hashtags Step 5: A Side Step For NonProfits, Local Marketers, and Service Providers Part II: O=Organize your messageStep 6: Create Your Content Blueprint Step 7: Use The Daily Actions Checklist To Gather Your Tribe Step 8: Building Your Instagram Support Team Part III: W=WOW THEM WITH EFFECTIVE MARKETINGStep 9: Master Copywriting Secrets For Instagram Step 10:¿Use Triggers Of Engagement Step 11:¿Run Contests and Use Freebies Regularly Step 12: Selling Directly On Instagram Step 13: Use Multistep Campaigns and User Generated Content Part IV: E=Expand With Advertising and InfluencersStep 14:¿Start Advertising On Instagram Step 15: Scale Up Your Advertising With Agency Help Step 16: Start Working With Influencers Step 17: Become An Influencer Part V: R=Refine& OptimizeStep 18: Use Tools To Expand Step 19: Get Coaching and Ongoing Training Conclusion Index

About the author

Jason Miles has been voted Udemy's most popular e-commerce instructor for the last two years and teaches Online Marketing at Northwest University. He regularly speaks at conferences and on podcasts on the topics of e-commerce and social strategy.

Product details

• Authors: Jason Miles, Miles Jason
• Publisher: McGraw-Hill
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2019
• EAN: 9781260453300
• ISBN: 978-1-260-45330-0
• Dimensions: 150 mm x 228 mm x 20 mm
• Weight: 338 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Guides; Social sciences, law, business > Business > Business administration; Marketing, Medienwirtschaft, Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie, NON-CLASSIFIABLE, Vermarktung, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, Absatz / Marketing, BUSINESS & ECONOMICS / Industries / Media & Communications, E-commerce: business aspects, Sales & marketing, Online marketing / Social media marketing