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Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners.
List of contents
Introduction; Part I. Competition and Market: 1. Three ski lessons for budding economists; 2. Containers conquering the world; 3. Casinos and one-armed bandits; 4. The great game of international gas; 5. The glamorous shipping market; 6. Intermezzo: the Earth is not that flat; Part II. Competition and Differentiation: 7. Coca-Cola versus Pepsi: the war is over; 8. A cruise in a gilded cage; 9. Lego's winning game; 10. Breakfast cereals invading space; 11. Four wine-economics tasting sessions; 12. Intermezzo: no end of differentiation; Part III. Competition and Innovation: 13. Uberizing the razor; 14. Coaches, BlaBlaCar and trains; 15. Apple versus Google, season one; 16. Apple versus Google, season two; 17. Super Mario can die, but like Nintendo he has several lives; 18. Intermezzo, on a theme of disruptive innovation; Part IV. Competition and Redistribution: 19. Bidding for soccer TV rights; 20. For and against fixed retail book prices; 21. Gyms running on empty; 22. Phantom economics at the opera; 23. Uber, or forget about taxis and drivers for a while; 24. Intermezzo on the redistributive effects of competition; Conclusion. The changing face of competition today.
About the author
François Lévêque is Professor of Economics at Mines ParisTech, Université de recherche Paris Sciences et Lettres. He is also a part-time Professor at the Robert Schuman Centre for Advanced Studies, European University Institute, Florence. He founded Microeconomics, a Paris-based economics consultancy, which has recently joined Deloitte.
Summary
Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.
