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Sorry Spock, Emotions Drive Business uses a scientific approach to demonstrate that emotion drives business.
About the author
Adam Morgan has been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from the
One Show to local
Addys. He was named one of the 40 under 40 business leaders by
Utah Business Magazine and Advertising Professional of the Year for Utah in 2014 by the
American Advertising Federation. Currently he is a Senior Creative Director at Adobe. Adam has published many articles on managing creative teams and data-driven creativity. He currently resides in Salt Lake City, Utah and works from San Jose, California.
Summary
Sorry Spock, Emotions Drive Business uses a scientific approach to demonstrate that emotion drives business.
Foreword
Monthly blog postsLaunch monthly articles on LinkedIn
Guest article posts for creative thought leaders on Medium, LinkedIn, Adobe blogs, CMO.com, and 99u.
Promote accompanying resources via Adobe social team (200K+ followers)
Guest podcast interviews
National speaking engagements with a standard of 12 conferences per year (audience range of 750-12,000 marketers and creatives)
Submit to all major industry reviewers
Promote accompanying round tables in each major city and video series that will be available via CreativeLive
Target local and genre-specific media, including: AdNews Magazine, 99u, Communication Arts, and Creative Mornings
