Broadcast Pharmaceutical Advertising in the United States - Primetime Pill Pushers

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

List of contents

List of Tables
Preface
Acknowledgements
Chapter 1 - The Nature of the Pharmaceutical Advertising Industry: Direct-to-Consumer
Advertising in the United States
Chapter 2 - Theoretical Foundations: Toward an Analysis of DTCA
Chapter 3 - Analyses of DTCA on Primetime Television
Chapter 4 - DTC Advertisements: A Triangulated Approach
Chapter 5 - The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement
Chapter 6 - Looking Forward
Bibliography
About the Author

About the author

Janelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications.

Summary

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

Product details

• Authors: Janelle Applequist, Applequist Janelle
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2018
• EAN: 9781498539531
• ISBN: 978-1-4985-3953-1
• No. of pages: 168
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Manufacturing, United States of America, USA, Manufacturing industries, Advertising & Society, Pharmaceutical industries, Media studies: advertising and society