Super Signs - Taking Your Brand to the Ultimate Level

Informationen zum Autor Shan Hua and Nan Hua are the founders of HUA&HUA, one of China's leading branding and strategy consultancies. Klappentext There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.

Product details

• Authors: Nan Hua, Sam Hua, Shan Hua, Hua Nan, Hua Shan
• Publisher: LID Publishing
• Languages: English
• Product format: Hardback
• Released: 30.06.2019
• EAN: 9781912555185
• ISBN: 978-1-912555-18-5
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Werbung, Vermarktung, BUSINESS & ECONOMICS / Advertising & Promotion, Absatz / Marketing, Sales & marketing, Brands and branding