MBA - Theory and Application of Business and Management Principles

This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.

List of contents

Management.- Human resource management.- Financial management.- Marketing management.- Operations management.- Information management.- International management.- Accounting.- International business.- Business law.- Statistics.- Economics.- Culture and organizational behaviour.- Competitive management practice.- Global management.- Organizational development and change.- Strategic management.- Entrepreneurship.- Production engineering.- Production management.- Sustainable management.

Summary

This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.

Product details

• Assisted by: J. Paulo Davim (Editor), Carolin Machado (Editor), Carolina Machado (Editor), Paulo Davim (Editor), Paulo Davim (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9783319803142
• ISBN: 978-3-31-980314-2
• No. of pages: 194
• Dimensions: 155 mm x 11 mm x 235 mm
• Weight: 320 g
• Illustrations: IX, 194 p. 40 illus.
• Series: Management and Industrial Engineering; Management and Industrial Engineering
• Subjects: Natural sciences, medicine, IT, technology > Technology > Miscellaneous; B, Business, Business and Management, Business & management, engineering, Business and Management, general, Job Careers in Science and Engineering, Careers guidance, Management science, Management of specific areas, Engineering economy, Engineering Economics, Organization, Logistics, Marketing, Engineering economics, Industrial Management, Engineering—Vocational guidance, Science, Technology and Society