Revolutionary Nostalgia

Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.

About the author

Marie-Cécile Cervellon is Professor of Marketing at EDHEC Business School, France, with a teaching expertise in brand management and luxury marketing. She has published in major international journals, including MIT Sloan Management Review, Journal of Business Research, and International Journal of Research in Marketing and has been quoted in Newsweek, The Financial Times, and The New York Times among other press outlets. Stephen Brown is Professor of Marketing Research at Ulster University Business School, UK. He specializes in retro branding, arts marketing and authorpreneurship. He has published in many leading Marketing journals including the Harvard Business Review, Journal of Marketing, Journal of Consumer Research, Journal of Retailing and the Journal of Historical Research in Marketing. He is the winner of numerous best paper prizes, including the Hans B. Thorelli Award.

Summary

Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.

Product details

• Authors: Stephen Brown, Marie-Cecile Cervellon, Marie-Cécile Cervellon
• Publisher: Emerald Publishing Limited
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2019
• EAN: 9781787693463
• ISBN: 978-1-78769-346-3
• No. of pages: 232
• Dimensions: 129 mm x 198 mm x 13 mm
• Weight: 252 g
• Series: Emerald Studies in Alternativi; Emerald Studies in Alternativity and Marginalization; Emerald Studies in Alternativi; Emerald Studies in Alternativity and Marginalization; Emerald Studies in Alternativity and Marginalization Book Set (2017-2019)
• Subject: Social sciences, law, business > Social sciences (general)