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Leiden Sie unter einer kreativen Blockade? Manchmal ist dieLösung, ihr direkt ins Gesicht zu schauen. Möchten Sie Ihre Kundenbesser verstehen lernen und Ihre Ideen entsprechend vermittelnkönnen? Ihr kreatives Selbstvertrauen stagniert und Sie wissennicht, woher die nächste fulminante Idee kommen soll? Wer sagteigentlich, dass sie Ihre 'Geschäftsgeheimnisse' für sich behaltenmüssen?Das Buch bietet Tipps und wertvolle Ratschläge für den Kreativenjeder Branche: 233 DO's und DON'Ts von einem, der es wissen muss.Johnson macht den professionellen Ideensuchern Mut, unpopuläreEntscheidungen zu treffen und dennoch - oder gerade deswegen -erfolgreich zu sein. Für alle Designer und kreativ Tätigen, die auf der Suche nachÜberlebensstrategien im alltäglichen Kreativ-Dschungel sind Ein erfahrener Branchenkenner packt aus und lüftet bislangwohlgehütete Geheimnisse zum Umgang mit Kunden, zurUmsetzung kreativer Ideen und zur eigenen Positionierung amMarkt Insiderwissen und neue Methoden
About the author
Michael Johnson is a writer, designer, and thinker, and founder of world-renowned brand consultancy, Johnson Banks. He has won many sought-after prizes, including seven yellow and one 'black' pencil from D&AD. He received its lifetime achievement award in 2017. His books include Problem Solved and Branding.
Summary
'Michael Johnson offers the most generous kind of professional advice: insightful but full of enthusiasm. Designers need cunning as well as inspiration.'
Deyan Sudjic OBE, Director of the Design Museum
'I've always wanted to be a little bit weird. Now a prince of weirdosity has come up with the perfect short guide to the creative life.'
Robert McCrum, bestselling author and former editor at Faber and Faber and The Observer
With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).
Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success...who said you should keep your secrets closely guarded?
Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations - and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.
Read this guide to achieving success in a creative career, a must for designers and creatives!
Foreword
With 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day)
