Entrepreneurship, Business and Economics - Vol. 1 - Proceedings of the 15th Eurasia Business and Economics Society Conference

This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry. The first partdeals with topics ranging from entrepreneurial intentions, socialentrepreneurship and technological entrepreneurship to EU policies such as the 7^thFramework program. Bridging the themes, the second part on Human Resources andGeneral Management deals with human capital issues, labor force education,employer branding and aligning HR practices to knowledge management outcomes. Thethird part in particular concentrates on the tourism industry in exploringinnovative marketing strategies, WEB 2.0 Challenges, tourism productinnovation, and success in international markets.

List of contents

Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.

Summary

This volume of Eurasian Studies in Business
and Economics focuses on latest results from entrepreneurship and SME research,
Human Resources, along with a focus on the Tourism industry. The first part
deals with topics ranging from entrepreneurial intentions, social
entrepreneurship and technological entrepreneurship to EU policies such as the 7^th
Framework program. Bridging the themes, the second part on Human Resources and
General Management deals with human capital issues, labor force education,
employer branding and aligning HR practices to knowledge management outcomes. The
third part in particular concentrates on the tourism industry in exploring
innovative marketing strategies, WEB 2.0 Challenges, tourism product
innovation, and success in international markets.

Product details

• Assisted by: Mehmet Huseyin Bilgin (Editor), DANIS (Editor), Danis (Editor), Hakan Danis (Editor), Mehme Huseyin Bilgin (Editor), Mehmet Huseyin Bilgin (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9783319801735
• ISBN: 978-3-31-980173-5
• No. of pages: 588
• Dimensions: 155 mm x 32 mm x 235 mm
• Weight: 903 g
• Illustrations: XVI, 588 p. 120 illus., 48 illus. in color.
• Series: Eurasian Studies in Business and Economics; Eurasian Studies in Business and Economics
• Subjects: Social sciences, law, business > Business > Business administration; Marketing, Management, C, Marketing und Vertrieb, Personalmanagement, HRM, Human Resource Management, Market research, Business and Management, Entrepreneurship, Tourism, Industries, Sales & marketing, Personnel & human resources management, Personnel Management, Tourism Management, Management science, Hospitality, leisure & tourism industries, Gastgewerbe, Sport-, Freizeit- und Tourismusindustrie