Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

This proceedings volume presents the latest research fromthe worldwide mass customization, personalization and co-creation (MCPC)community bringing together new thoughts and results from various disciplineswithin the field. The chapters are based on papers from The MCPC 2015Conference where the emphasis was placed on "managing complexity." MCPC is nowbeginning to emerge in many industries as a profitable business model. Butcustomization and personalization go far beyond the sheer individualization ofproducts and become an extension of current business models and productionstyles. This book covers topics such as complexity management ofknowledge-based systems in manufacturing design and production, sustainablemass customization, choice navigation, and product modeling. The chapters arecontributed by a wide range of specialists, offering cutting-edge research, aswell as insightful advances in industrial practice in key areas.
The MCPC 2015 Conference had a strong focus on real lifeMCPC applications, and this proceedings volume reflects this. MCPC strategiesaim to profit from the fact that people are different. Their objective is toturn customer heterogeneities into profit opportunities, hence addressing thecurrent trend of long tail business models. Mass customization means to providegoods and services that best serve individual customers' personal needs withnear mass production efficiency. This book brings together the latest from MCPCthought leaders, entrepreneurs, technology developers, and researchers that usethese strategies in practice.

List of contents

Mass Customization in the Building andConstruction Industry.- Reconfiguring Variety, Profitabilityand Postponement for Product Customization with Global Supply Chains.- Mass Customization Challenges ofEngineer-to-Order Manufacturing.- An Open-Source Model of Collaborationand Customization in Architecture.- Information-Driven Customization: AProfile Matching Model.- The Potential of Product Customization Using Technologies of Additive Manufacturing.- Conceptual Model for Developing ofPlatform-centric Production Architectures.- From ETO to Mass Customization: aBi-Level ETO Enabling Process.- Utilization of Mass Customization inConstruction and Building Industry.- Challenges in Choice Navigation forSMEs.- Machine-part Formation EnablingReconfigurable Manufacturing Systems Configuration Design - Line Balancing Problem for Low Volume and High Variety.- Engineering Change Management andTransition Towards Mass Customization.- The Evolutionary Process of ProductConfigurators.- Co-creation and Design Thinking to Envision More Sustainable Business Models: a Prospective Design Approach for Organizational Sustainability of SME Manufacturers.- Mass Customization in SMEs -Literature Review and Research Directions.- Reconfigurable Manufacturing Systems inSmall and Medium Enterprises.- KBE-Modeling Techniques in StandardCAD-Systems: Case Study - Autodesk Inventor.- A Business Typological Framework forthe Management of Product Complexity.- Cognitive Computing and ManagingComplexity in Open Innovation Model.- Combining Configurator 2.0 Softwarewith Designcrowdfunding.- Current Challenges for MassCustomization on B2B Markets.- Does the Size of a Fashion Model on a Retailer's Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and Congruence.- 'La Chispa de la Ciudad de México':Co-Creation of Organizational Innovations and its Implications for ManagingInnovation.- Equity Crowdfunding and the Online Investors' Risk Perception: A Co-created List of Web Design Guidelines for Optimizing the User Experience.- Lean Customization and Co-CreationSupplying Value in Everyday Life.- Modular Standard in IndependentAutomotive Aftermarket.- Identification of Profitable Areas toApply Product Configuration Systems in Engineering-To-Order Companies.- Goal-Oriented Data CollectionFramework in Configuration Projects.- Minecraft and the Resource-ScarcityAdvantage.- Design and Innovation Beyond Methods.- Co-Creation of Experiences in Retail:Opportunity to Innovate in Retail Business.- Proximity Marketing as an Enabler ofMass Customization and Personalization in a Customer Service Experience.- Investigating the Impact of ProductVolume and Variety on Production Ramp-up.- Implementing 'Design forDo-it-Yourself' in DesignEducation.- Apparel Technology Integration andDevelopment for Purchase Activated Manufacturing.- Co-Design Visual Displays in VirtualStores: An Exploration of Consumer Experience.- 7 Steps Manufacturers Must Take to Begin Offering Mass Customization to their Customers.

About the author

Jocelyn Bellemare received his Ph.D in Industrial Engineering at École Polytechnique de Montréal. He is currently a professor in the marketing department at University of Quebec at Montréal. His areas of expertise include fashion product development, production management, mass customization, and fashion marketing.
Serge Carrier received his Ph.D in Administration at the University of Quebec at Montreal. He is currently a professor in the Department of Management and Technology at University of Quebec at Montréal. His areas of expertise include IT in fashion/clothing, standardization of sizes, and fashion marketing.
Frank T. Piller has headed the Technology and Innovation Management Group at RWTH Aachen University since 2007. Earlier, he worked at the MIT Sloan School of Management and was an assistant professor of management at the TUM Business School (1999-2004). Frank Piller graduated with a Ph.D. in operations management from the University of Würzburg in 1999. His post-doctoral Habilitation degree is from the TUM Business School. Frank Piller has worked as a consultant and delivered executive workshops for many international companies, including several DAX30 and Fortune 500 corporations. As a member of their board of directors or board of scientific advisors, he works with a number of innovative technology companies to bring his research into practice.

Summary

This proceedings volume presents the latest research from
the worldwide mass customization, personalization and co-creation (MCPC)
community bringing together new thoughts and results from various disciplines
within the field. The chapters are based on papers from The MCPC 2015
Conference where the emphasis was placed on “managing complexity.” MCPC is now
beginning to emerge in many industries as a profitable business model. But
customization and personalization go far beyond the sheer individualization of
products and become an extension of current business models and production
styles. This book covers topics such as complexity management of
knowledge-based systems in manufacturing design and production, sustainable
mass customization, choice navigation, and product modeling. The chapters are
contributed by a wide range of specialists, offering cutting-edge research, as
well as insightful advances in industrial practice in key areas.

The MCPC 2015 Conference had a strong focus on real life
MCPC applications, and this proceedings volume reflects this. MCPC strategies
aim to profit from the fact that people are different. Their objective is to
turn customer heterogeneities into profit opportunities, hence addressing the
current trend of long tail business models. Mass customization means to provide
goods and services that best serve individual customers’ personal needs with
near mass production efficiency. This book brings together the latest from MCPC
thought leaders, entrepreneurs, technology developers, and researchers that use
these strategies in practice.

Product details

• Assisted by: Jocelyn Bellemare (Editor), Serg Carrier (Editor), Serge Carrier (Editor), Kjeld Nielsen (Editor), Kjeld Nielsen et al (Editor), Frank T. Piller (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9783319804835
• ISBN: 978-3-31-980483-5
• No. of pages: 473
• Dimensions: 155 mm x 22 mm x 235 mm
• Weight: 815 g
• Illustrations: XIV, 470 p. 129 illus., 59 illus. in color.
• Series: Springer Proceedings in Business and Economics; Springer Proceedings in Business and Economics
• Subjects: Social sciences, law, business > Business > Management; Management, C, Economic Policy, Economics, Business and Management, Innovation/Technology Management, Research & development management, Manufactures, Management science, Manufacturing, Machines, Tools, Processes, Production engineering, Machines, Tools, Processes, Industrial Management, R & D/Technology Policy