The Drivers of Wearable Device Usage - Practice and Perspectives

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.

List of contents

TheInfluence of Subjective Norm on the Usage of Smartglasses.- DoesPerceived Health Risk Influence Smartglasses Usage?.- ThePotential Influence of Privacy Risk on Activity Tracker Usage: A Study.- AnAnalysis of the Potential Influence of Privacy Risk on Neuroheadset Usage.- SuccessComes to Those Who Are Successful: The Influence of Past Product ExpectationConfirmation on Smartwatch Usage.- HowDesign Influences Headphone Usage.

Product details

• Assisted by: Claus-Peter H. Ernst (Editor), Claus-Pete H Ernst (Editor), Claus-Peter H Ernst (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2018
• EAN: 9783319807935
• ISBN: 978-3-31-980793-5
• No. of pages: 68
• Dimensions: 155 mm x 4 mm x 235 mm
• Weight: 135 g
• Illustrations: VII, 68 p. 12 illus.
• Series: Progress in IS; Progress in IS
• Subjects: Social sciences, law, business > Business > General, dictionaries; Marketing, B, Market research, Business and Management, IT in Business, Computers and Society, Sales & marketing, Information Technology, Management science, Ethical & social aspects of IT, Computers and civilization, Business—Data processing, Business applications