Brand Identity Essentials, Revised and Expanded - 100 Principles for Building Brands

Grand Rapids, MI

About the author

Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan,  helping clients establish strong, future-proof brand identities. Peopledesign has been recognized by ADC Global, AIGA, American Center for Design, American Graphic Design Awards, AR100, CMYK Magazine, Communication Arts, Coupe magazine, Creative Quarterly, Critique Magazine, GD:USA, Graphis, How, Inc. 5000, LogoLounge, Print, ReBrand, STA, Step: Inside Design, Type Directors Club, Webby Awards. Budelmann and Kim published the original edition of Essential Elements for Brand Identity with Rockport in 2010.

Summary

Brand Identity Essentials, Revised and Expanded lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

Product details

• Authors: Kevin Budelmann, Kevin Kim Budelmann, Kevin/ Kim Budelmann, Yang Kim
• Publisher: ROCKPORT
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2019
• EAN: 9781631597084
• ISBN: 978-1-63159-708-4
• No. of pages: 232
• Series: Essential Design Handbooks; Essential Design Handbooks
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business > Advertising, marketing