Consumer Informational Privacy - Current Knowledge and Research Directions

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

Summary

Uses current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behaviour. In doing so, the authors examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

Product details

• Authors: Frank T. Beke, Felix Eggers, Peter C. Verhoef
• Publisher: Now Publishers Inc
• Languages: English
• Product format: Paperback / Softback
• Released: 16.07.2018
• EAN: 9781680834420
• ISBN: 978-1-68083-442-0
• No. of pages: 88
• Dimensions: 156 mm x 234 mm x 5 mm
• Weight: 149 g
• Series: Foundations and Trends(r) in M; Foundations and Trends (R) in Marketing; Foundations and Trends (R) in Marketing
• Subject: Social sciences, law, business > Business > Advertising, marketing