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Will Castro is the go-to guy for the most tricked-out custom cars and, thanks to his TV Show Unique Cars and the wild enthusiasm of his fans and customers, including LeBron James, Niki Minaj and many more, he is a self-made man and cult hero whose story will be told for this first time in this "Auto Biography."
About the author
Will Castro was born on April 4, 1969 in Puerto Rico as Uriel Luis Castro. He is a producer and actor, known for Unique Whips (2005), Unique Autosports: Miami (2010) and Unique Rides (2016).DJ Khaled is a music-industry mogul who has produced dozens of chart-topping records with artists such as Jay Z, Nas, Kanye West, Drake, and Lil Wayne. He is the founder of We The Best Music Group, and the creator of one of the most globally viewed Snapchat accounts. He currently lives in Miami, where he continues to record new music.
Summary
Will Castro is the go-to guy for the most tricked-out custom cars and, thanks to his TV Show Unique Cars and the wild enthusiasm of his fans and customers, including LeBron James, Niki Minaj and many more, he is a self-made man and cult hero whose story will be told for this first time in this "Auto Biography."
Foreword
Weekly television series, Unique Rides, is seen across the USA on cable and satellite on Discovery Communication’s Velocity Channel. Also distributed on
SVOD platforms like Amazon and iTunes and it’s distributed around the globe in territories as diverse as Latin America, Europe, and Asia. In the United
States alone, Unique Rides garners nearly 500,000 viewers per airing.
Will’s Personal platform includes 262,000 followers on Instagram and another 160,000 followers on Twitter.
Will’s podcast “Unique Radio with Will Castro” is distributed by Apple, Android,
PlayerFM, and SoundCloud and is downloaded on average by 10,000 listeners per show.
Will also enjoys close relationships with celebrities whose aggregate twitter and Instagram followings easily number in the hundreds of millions. With the
launch of the book, Will’s network of friends will tweet and IG the event,
trumpeting the book’s release across the globe.
Auto related content is one of the most alluring genres ever. With all of its
facets, the auto industry in the United States is worth 1.3 trillion dollars annually . Will’s television home, Velocity, has enjoyed double digit gains in 1 year to year growth for twenty consecutive quarters , illustrating the 2
passionate market in the USA for car content of many kinds
Partial List of Celebrity Alliances Willing to Help Promote on Social Media:
Will has been in the public eye in some capacity for over 25 years. Throughout this time he has formed close relationships with numerous celebrities. Many
have encouraged him to do a book, and he finally feels the time is right. The list of celebrities below are ones he has spoken with about helping him promote the
book through a few social media posts (either twitter, IG or Facebook) when the
book is released or if requested, when he is making an appearance. We know certain celebrities will do more once we have a publisher (blurbs, a foreword,
appearances), for now, we are proud to have their supported in this manner.
Name: LeBron James DJ Khaled P. Diddy Billy Joel Busta Rhymes Wyclef Jean Eminem Carmelo Anthony Nicki Minaj Jermaine O’Neal Geraldo Rivera Mike The Situation Nick Cannon Ice T Mike Epps
Pamela Anderson Mario Lopez Don Omar Fat Joe CC Sabathia AJ Burnett Jason DeRulo Austin Mahone Nas 50 Cent Jeff Gordon
Trade Show Appearances and Speaking Engagements: Will understands a comprehensive marketing approach is imperative for solid book sales. He is not
relying on just one platform to sell the book. In addition to strong social media, TV, celebrity support, Will has highly attended appearances where he can sell the book.
New York Auto Show — This is a prime opportunity to launch the book. 1 million visitors attend this annual two week consumer event during which Will
appears in a booth with his cars, produces his podcast, and greets fans with
autographs and pictures. Will can appear at this event for each day and promote the book with signed copies, Q&A’s, and “how to” sessions.
SEMA — Prime opportunity as above. This is the annual Super Bowl of car shows in Las Vegas. More than 160,000 people attend this week-long business
© 2018 Will Castro and Mark Finkelpearl. All Rights Reserved. !24
to business convention, the largest in the world. Will attends each year,
produces his podcast from a booth, and greets fans with autographs and pictures. More on SEMA here: https://theshopmag.com/news/orafolteams-will-castro
