Retail Marketing Management - The 5 Es of Retailing

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

List of contents

Chapter 1: The Innovative Retailer
Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset
Chapter 3: Value Creates Excitement
Chapter 4: Creating Excitement Using Store Brands
Chapter 5: Creating Excitement and Enhancing Education Using Social Media
Chapter 6: Education: The Service Edge
Chapter 7: Experience: In-Store, Across Channels
Chapter 8: Engaged Customers Are Loyal
Chapter 9: Innovative Retail Analytics for Engagement
Chapter 10: Concluding Thoughts

Summary

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Product details

• Authors: Author, Dhruv Grewal, Dhruv (Babson College Grewal, Grewal Dhruv
• Assisted by: Dhruv Grewal (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 31.01.2019
• EAN: 9781526446855
• ISBN: 978-1-5264-4685-5
• No. of pages: 200
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Retail sector, Retail and wholesale industries, Sales and marketing management