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This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical manner, this is essential reading for all students of Events, Tourism, and Hospitality Management.
List of contents
Chapter 1 An Introduction to Business Events Chapter 2 Corporate Meetings Chapter 3 Association Conferences Chapter 4 SMERF Meetings Chapter 5 Awards Ceremonies Chapter 6 Political Meetings Chapter 7 Incentive Travel Chapter 8 Exhibitions Chapter 9 Corporate Hospitality Chapter 10 Destination Marketing for Business Events Chapter 11 Business Events Knowledge Chapter 12 Sustainability for Business Events Chapter 13 Business Events Ethics Chapter 14 Business Events Technology
About the author
Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.
Summary
This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical manner, this is essential reading for all students of Events, Tourism, and Hospitality Management.
