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Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You'll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines-even Google
As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
-Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time
If you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
-Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
List of contents
Contents
Acknowledgments
Foreword by Melonie Dodaro
Introduction
Chapter 1: Why LinkedIn?
Chapter 2: Getting Started on LinkedIn
Chapter 3: Creating Your LinkedIn Account
Chapter 4: Supercharging Your LinkedIn Profile
Chapter 5: LinkedIn Privacy Settings
Chapter 6: A Tour of Your LinkedIn Homepage
Chapter 7: LinkedIn for Companies
Chapter 8: LinkedIn Search
Chapter 9: Getting Found on LinkedIn
Chapter 10: Giving and Receiving LinkedIn Recommendations
Chapter 11: Connecting with Others
Chapter 12: Using LinkedIn InMail to Reach Out
Chapter 13: LinkedIn Groups
Chapter 14: Managing Your LinkedIn Connections
Chapter 15: The Definitive Publishing Platform
Chapter 16: LinkedIn Mobile
Chapter 17: Recruiting New Employees
Chapter 18: LinkedIn for Sales and Marketing Professionals
Chapter 19: Sales Navigator
Chapter 20: LinkedIn Advertising
Chapter 21: Creating LinkedIn Ads That Convert Like Crazy
Chapter 22: LinkedIn Success Stories
Chapter 23: Commencement
Glossary
Index
About the author
Ted Prodromou is a speaker, author and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He
also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999. You can learn more about Ted at tedprodromou.com.
Summary
In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products—all on LinkedIn.
Foreword
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing
Advertising and promoted/sponsored posts on Facebook, Twitter, and LinkedIn
Advertising with Google AdWords and native using Outbrain
Email campaign to current subscribers and JV partners
Event promotion through webinars, speaking engagements, podcasts, interviews, etc.
Affiliate promotion and endorsement from Perry Marshall, Alex Mandossian (community of 250K+), Tom Beal, Hal Elrod, and more
