Fr. 134.00

In Search of the Two-Handed Economist - Ideology, Methodology and Marketing in Economics

English · Paperback / Softback

Shipping usually within 1 to 2 weeks (title will be printed to order)

Description

Read more

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

List of contents

Prologue: Marketing Truth.- 1. Elephant Stalkers: Fixed Perspectives and Required Results.- 2. A Tale of Two Cities: A Priori Assumptions and A Priori Conclusions.- 3. The Heart is a Lonely Hunter: Chicago's Climb to Glory.- 4. Love among the Ruins: Understanding The Romantic Economist: Imagination in Economics.- 5. The Chicago School of Anti-Monopolistic Competition: Stigler's Scorched Earth Campaign againt Chamberlin.- 6. De Gustibus Non Est Diputandum: George Stigler through Gary Becker's Eyes.- 7. Marching to a Different Drummer: Sam Peltzman Discusses George Stigler.

About the author










Craig Freedman is an associate professor at the University of New South Wales, Australia, and has taught at a number of other major universities. His main research areas are the history of economic thought, the Japanese economy, and industrial organisation. He is the author of numerous books including, Chicago Fundamentalism (2008) and The Last Time I Saw Richard (2011).

Summary

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

Product details

Authors Craig Freedman
Publisher Springer Palgrave Macmillan
 
Languages English
Product format Paperback / Softback
Released 31.12.2018
 
EAN 9781349954797
ISBN 978-1-349-95479-7
No. of pages 418
Dimensions 151 mm x 211 mm x 25 mm
Weight 572 g
Illustrations XX, 418 p. 1 illus.
Series Palgrave Studies in the Histor
Palgrave Studies in the History of Economic Thought
Palgrave Studies in the History of Economic Thought
Subjects Social sciences, law, business > Business > Economics

Marketing, B, Economic Policy, Market research, Economic history, Economics and Finance, Political Economy, Sales & marketing, Management science, History of Economic Thought and Methodology, History of Economic Thought/Methodology

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.