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Informationen zum Autor Deepika Jeyakodi has an Advanced LL.M inAir and Space Law from the IIASL, Universityof Leiden and a Masters in International andConstitutional Law, University of Madras, India. Klappentext The present-day business world is competitive,complex, and interconnected. Organizationsmust innovate to survive. Innovation is anexpensive exercise and needs smart people towork on it, those that are not always within yourorganization. To succeed, many now co-createwith others outside their own organization. Ininnovating jointly, organizations struggle withquestions on how to capitalize on bright ideas,how to capture value in a co-created innovation,and how to manage the innovation process itself.The Innovation Matrix simplifies and structuresinnovation management and strategy. Intellectualproperty, which is at the core of every innovation,is urged to be used as a tool in defining a strategyand managing the innovation. Through three keysteps (THINK-STRATEGIZE-ACT), you build anInnovation and IP Strategy.. build your three step Innovation and IntellectualProperty Strategy: Think, Strategize andAct. old tools reinvented for the new world: managingyour eco system, clever contracting andinnovation attitude Vorwort CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Zusammenfassung CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases. ...
