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NATIONAL BESTSELLER
What if you could get in front of millions of media prospects with the avid endorsement of famous influencers--without spending a dime?
It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.
In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
Match your brand to the right audience and media venues
Craft pitches producers can't resist
Jump on breaking news shows
Pivot and speak in soundbites like the pros
Amplify every interview with social media
Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?
About the author
Areva Martin is the founder of Martin & Martin, the largest female-owned, African-American law firm in L.A., and The Special Needs Network, a non-profit for the benefit of special needs kids and their parents. she is also the author of The Everyday Advocate--a memoir about raising a child with autism. Using both her personal and professional experience, Areva has established herself as a sought-after expert. She is a legal expert on The Dr. Phil Show, co-host on The Doctors, and makes regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, among other shows.Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.
Summary
What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime?
It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.
In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
- Match your brand to the right audience and media venues
- Craft pitches producers can't resist
- Jump on breaking news shows
- Pivot and speak in soundbites like the pros
- Amplify every interview with social media
- Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to
Make It Rain!?
Foreword
Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.
