Entrepreneurship in Tourism

List of contents

Chapter 1 Entrepreneurship in Tourism – An Introduction Chapter 2 Conceptual Foundations of Entrepreneurship Chapter 3 Innovation Chapter 4 Initial Steps: The Role of the Business Plan Chapter 5 Marketing Chapter 6 From Birth to Growth Chapter 7 Entrepreneurship and Employment Chapter 8 Strategy and Entrepreneurship Chapter 9 Social Entrepreneurship in Tourism Chapter 10 Public Policy and Entrepreneurship in Tourism Chapter 11 Contemporary Issues in Entrepreneurship Research Chapter 12 Conclusion

About the author

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.

Summary

This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Product details

• Authors: Andreas Walmsley, Walmsley Andreas
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.12.2018
• EAN: 9781138048768
• ISBN: 978-1-138-04876-8
• No. of pages: 238
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; TRAVEL / General, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Training, BUSINESS & ECONOMICS / Home-Based Businesses, Tourism industry, Hospitality and service industries, Entrepreneurship / Start-ups